Strategi Fundraising Organisasi Pelayanan Sosial di Karawang Peduli Kecamatan Telukjambe Barat Kabupaten Karawang.
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Date
2024-01-08
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Abstract
ABSTRAK
INTAN WIDIYANINGRUM, 19.03.063. Strategi Fundraising Organisasi Pelayanan Sosial di Karawang Peduli Kecamatan Telukjambe Barat Kabupaten Karawang. Dosen Pembimbing : ARIBOWO dan TETA RIASIH
Pendanaan adalah salah satu faktor utama terhadap keseimbangan dan keberlangsungan organisasi pelayanan sosial melakukan proses pelayanan juga mencapai tujuan yang mana hal tersebut dapat tercapai dengan aktivitas fundraising. Tujuan penelitian ini adalah untuk mendeskripsikan secara mendalam strategi fundraising yang dilakukan oleh Karawang Peduli. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan yakni wawancara mendalam, observasi partisipatif serta studi dokumentasi. Analisis data dilakukan dengan reduksi data, penyajian data dan penarikan kesimpulan Hasil penelitian ini menumakan bahwa strategi fundraising yang dilakukan Karawang Peduli adalah dengan menerapkan strategi dialogue fundraising menggunakan cara visit, galang donasi di jalan, open stand serta kencleng. Strategi multichannel fundraising memanfaatkan beberapa saluran seperti website dan media sosial yang dilakukan dengan cara online fundraising, crowdfunding serta community fundraising. Dan terakhir Karawang Peduli menerapkan strategi retention and development donor berlandaskan aspek kepercayaan dan komitmen serta kualitas pelayanan yang diimplementasikan dengan cara memberikan laporan rutin, melakukuan evaluasi, peleyanan informasi, kemudahan pembayaran, pemberian ucapan atau apresiasi dan peminjaman inventaris yang dimiliki oleh Karawang Peduli. Namun dalam pelaksanaan strategi fundraising masih memiliki hambatan yaitu terkait dengan kurangnya kompetensi staff fundraising sehingga menyebabkan Karawang Peduli belum melakukan strategi corporate fundraising dengan perusahaan serta masih belum optimalnya penerapan strategi multichannel fundraising terlebih untuk mode crowdfunding. Dengan demikian peneliti menyarankan program pelatiahan kompetensi staff fundraising Karawang Peduli guna memaksimalkan aktivitas fundraising yang nantinya dilakukan.
Kata Kunci : Strategi Fundraising, Organisasi Pelayanan Sosial, Karawang Peduli
ABSTRACT
INTAN WIDIYANINGRUM, 19.03.063. Fundraising Strategy forSocial Service Organizations in Karawang Peduli, West Telukjambe District, Karawang Regency. Supervisor : ARIBOWO and TETA RIASIH
Funding is one of the main factors for the balance and sustainability of social service organizations carrying out service processes as well as achieving goals that can be achieved by fundraising activities. The purpose of this study is to describe in depth the fundraising strategy carried out by Karawang Peduli. This study used a qualitative descriptive method. Data collection techniques used are in-depth interviews, participatory observations, and documentation studies. Data analysis is carried out by data reduction, data presentation, and conclusion drawing. The results of this study suggest that the fundraising strategy carried out by Karawang Peduli is to implement a dialogue fundraising strategy using visits, raising donations on the street, open stands, and kencleng. The multichannel fundraising strategy utilizes several channels such as websites and social media which are carried out using online fundraising, crowdfunding, and community fundraising. And finally, Karawang Peduli implements a donor retention and development strategy based on aspects of trust and commitment as well as service quality which is implemented by providing routine reports, conducting evaluations, information collection, ease of payment, giving remarks or appreciation and borrowing inventory owned by Karawang Peduli. However, the implementation of the fundraising strategy still has obstacles, namely related to the lack of competence of fundraising staff, causing Karawang Peduli to not carry out a corporate fundraising strategy with the company and still not the optimal implementation of the multichannel fundraising strategy, especially for crowdfunding mode. Thus, the researcher suggested a competency training program for Karawang Peduli fundraising staff to maximize the fundraising activities that will be carried out.
Keywords: Fundraising Strategy, Social Service Organization, Karawang Peduli
Description
Keywords
Strategi Fundraising, Organisasi Pelayanan Sosial, Karawang Peduli