Pengembangankewirausahaansosial pada paguyuban Usaha Mikro Kecil dan Menengah (UMKM) Katumbiri di Desa Ciburial Kecamatan Cimenyan Kabupaten Bandung
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Date
2023-08-10
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Abstract
ABSTRAK
ALFHIS HALIMATUS SADIAH :Pengembangankewirausahaansosial pada
paguyuban Usaha Mikro Kecil dan Menengah (UMKM) Katumbiri
di Desa Ciburial Kecamatan Cimenyan Kabupaten Bandung. Dosen
pembimbing :DeckyIrianti dan HellyOcktilia.
Penelitianinibertujuanuntukmemperolehgambaranmengenai proses pengembangankewirausahaansosial yang dilakukan pada paguyuban UMKM Katumbiri di DesaCiburialKecamatanCimenyanKabupaten Bandung yang mencakup proses menetukantujuan, proses mengenali dan menilaipeluang, proses manajemenresiko (risk management), mengidentifikasi dan menarikpelangganataukonsumen, sertapengelolaanarus kas. Penelitianinimenggunakanmetodedeskriptifdenganpendekatankualitatif. Sumber data yang digunakanadalahsumber data primer dan sekunderdenganmenggunakanteknikpurposive sampling. Teknik pengumpulan data menggunakan teknik wawancara mendalam, observasi dan studi dokumentasi. Pemeriksaan keabsahan data menggunakan uji kredibilitas dengan triangulasi sumber dan teknik, uji kebergantungan data, uji kepastian data atau confirmability. Teknik analisa data meliputi reduksi data, penyajian data, penarikan kesimpulan. Hasil penelitian menunjukkan bahwa proses kewirausahaan sosial telah dilaksanakan paguyuban UMKM Katumbiri. Namun pada pelaksanaannya masih perlu dilakukan peningkatan. Hal tersebut dikarenakan dalam pengelolaan organisasi paguyuban masih belum optimal karena keterbatasan pengetahuan dan juga keahlian pengurus dalam mengelola organisasi serta keterbatasan keahlian anggota paguyuban UMKM Katumbiri dalam membuat produk berkualitas dan mengelola usahanya agar berkelanjutan. Berdasarkan masalah tersebut, program yang diusulkan yaitu peningkatan kapasitas melalui program “Katumbiri Rancage” dengan jargon “UMKM Jaya, Desa Sejahtera”.
Kata kunci : Pengembangan, Kewirausahaan sosial, UMKM
ABSTRACT
ALFHIS HALIMATUS SADIAH: Development of social entrepreneurship in
the Katumbiri Micro, Small and Medium Enterprises (MSMEs) Association in Ciburial Village, Cimenyan District, Bandung Regency. Advisors: DeckyIrianti and HellyOcktilia.
This research aims to provide an overview of the social entrepreneurship development process carried out by the Katumbiri MSMEs Community in Ciburial Village, Cimenyan District, Bandung Regency, which includes: 1) the process of setting goals, 2) recognizing and assessing opportunities, 3) risk management, 4) identifying and attracting customers or consumers, and 5) cash flow management. This study uses a descriptive method with a qualitative approach. The data sources used are primary and secondary data obtained through purposive sampling techniques. Data collection techniques include in-depth interviews, observations, and documentation studies. Data validity is examined through credibility tests using source and technique triangulation, data dependence tests, and confirmability tests. Data analysis techniques include data reduction, data presentation, and drawing conclusions. The results of the study indicate that the social entrepreneurship process has been implemented by the Katumbiri MSMEs Community. However, there is still a need for improvement in its implementation. This is due to the limited knowledge and skills of the organization's management in managing the community, as well as the limited skills of Katumbiri MSMEs Community members in producing quality products and managing their businesses sustainably. Based on these issues, a proposed program is capacity building through the "KatumbiriRancage" program with the slogan "UMKM Jaya, Desa Sejahtera" (Prosperous MSMEs, Prosperous Village).
Keywords: Development, Social entrepreneurship, MSMEs