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Browsing Master Theses by Subject "Business Model Canvas"

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    Rekayasa Teknologi Workshop Perencanaan Partisipatif dengan Business Model Canvas dalam Upaya Pemberdayaan Perempuan Rawan Sosial Ekonomi di Yayasan Usaha Mulia Cipanas Kabupaten Cianjur.
    (Perpustakaan, 2024-10-14) SANDI SANTIKA. 22.01.013.; THERESIA MARTINA MARWANTI; DENTI KARDETI
    ABSTRACK SANDI SANTIKA. 22.01.013. Technology Development of a Workshop for Participatory Planning Using Business Model Canvas to Empower SocioEconomic Vulnerable Women at the Yayasan Usaha Mulia Cipanas, Cianjur Regency. Supervisor : THERESIA MARTINA MARWANTI and DENTI KARDETI. Families led by women tend to experience higher levels of poverty than families led by men. This problem occurs because of the double burden, between earning a living and taking care of the household. Empowered female heads of families have the ability to create economic progress, one of which is by planning joint business groups. This research aims to develop a design of workshop for participatory planning with a business model canvas (BMC) to empower Socially Economically Vulnerable Women (PRSE). The research location is the Yayasan Usaha Mulia (YUM) Cipanas, Cianjur Regency. This research uses a qualitative method with a Participatory Action Research (PAR) approach. The research subjects consisted of a target group, namely PRSE, and an interest group, namely administrators and social workers at YUM. Eight research informants were determined using purposive sampling. Data collection was carried out through in-depth interviews, observation, documentation studies, and Focus Group Discussions (FGD). Data analysis uses the Miles and Huberman model. The research results show that the initial workshop design implemented by YUM did not answer community needs. Therefore, this research developed it based on needs. Once implemented, the results show that the design of workshop for participatory planning with BMC that was developed can increase the empowerment of PRSE. This was marked by the results of the pretest posttest and reflection results which showed an increase in PRSE knowledge about entrepreneurship and as a group they were able to implement BMC tools. BMC is a canvas or image to make it easier to see a picture of an entrepreneurial idea. Based on this, the technology development of a workshop for participatory planning with BMC has a positive impact on PRSE empowerment. Keyword : Socioeconomic Vulnerable Women, Technology of Participation, Workshop, Business Model Canvas ABSTRAK SANDI SANTIKA. 22.01.013. Rekayasa Teknologi Workshop Perencanaan Partisipatif dengan Business Model Canvas dalam Upaya Pemberdayaan Perempuan Rawan Sosial Ekonomi di Yayasan Usaha Mulia Cipanas Kabupaten Cianjur. Pembimbing: THERESIA MARTINA MARWANTI and DENTI KARDETI. Keluarga yang dipimpin oleh perempuan cenderung mengalami tingkat kemiskinan yang lebih tinggi daripada keluarga yang dipimpin oleh laki-laki. Permasalahan tersebut terjadi karena adanya beban ganda, antara mencari nafkah dan mengurus rumah tangga. Perempuan kepala keluarga yang berdaya memiliki kemampuan untuk menciptakan kemajuan ekonomi, salah satunya dengan merencanakan kelompok usaha bersama. Penelitian ini bertujuan untuk mengembangkan desain workshop perencanaan partisipatif dengan business model canvas (BMC) dalam upaya pemberdayaan Perempuan Rawan Sosial Ekonomi (PRSE). Lokasi penelitian di Yayasan Usaha Mulia (YUM) Cipanas Kabupaten Cianjur. Penelitian ini menggunakan metode kualitatif dengan pendekatan Participatory Action Research (PAR). Subjek penelitian terdiri dari target group yaitu PRSE dan interest group yaitu pengurus dan pekerja sosial di YUM. Informan penelitian sebanyak 8 orang ditentukan dengan purposive sampling. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, studi dokumentasi, dan Focus Group Discussion (FGD). Analisis data menggunakan model Miles dan Huberman. Hasil penelitian menunjukan bahwa desain awal workshop yang dilaksanakan YUM belum menjawab kebutuhan masyarakat. Oleh karena itu, penelitian ini mengembangkannya berdasarkan kebutuhan. Setelah diimplementasikan, hasil menunjukkan bahwa desain workshop perencanaan partisipatif dengan BMC yang dikembangkan, dapat meningkatkan keberdayaan PRSE. Ini ditandai dengan hasil pretest posttest dan hasil refleksi yang menunjukkan peningkatan pengetahuan PRSE tentang kewirausahaan dan secara kelompok mampu mengimplementasikan tools BMC. BMC merupakan sebuah kanvas atau gambar untuk memudahkan dalam melihat gambaran ide wirausaha. Berdasarkan hal tersebut, maka rekayasa teknologi workshop perencanaan partisipatif dengan BMC berdampak positif terhadap pemberdayaan PRSE. Kata Kunci : Perempuan Rawan Sosial Ekonomi, Technology of Participation, Workshop, Business Model Canvas